![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=116%2C271%2C4648%2C3049&q=20&auto=format&w=320&fit=clip&dpr=2&usm=12&cs=strip)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![The Risk of Being Woke: Sermonic Reflections for Activists - Kindle edition by DeYoung, Curtiss Paul. Religion & Spirituality Kindle eBooks @ Amazon.com. The Risk of Being Woke: Sermonic Reflections for Activists - Kindle edition by DeYoung, Curtiss Paul. Religion & Spirituality Kindle eBooks @ Amazon.com.](https://m.media-amazon.com/images/I/41QFbdUvf3L.jpg)
The Risk of Being Woke: Sermonic Reflections for Activists - Kindle edition by DeYoung, Curtiss Paul. Religion & Spirituality Kindle eBooks @ Amazon.com.
![Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian](https://i.guim.co.uk/img/media/ed6eb4ec0a953668f9866ebc45b8972ef2a80e1d/0_300_6000_3600/master/6000.jpg?width=465&dpr=1&s=none)