Ogilvy - Title: Tweeting Bra Client: Nestlé Fitness Office/created by: OgilvyOne Athens Breast Cancer Awareness Month continues with a bra designed to tweet out exam reminders every time the user unclasps it.
![Nestle cereal and a tweeting bra, how cool is that? | "Buy the Way…" Insights on Integrated Marketing Communication Nestle cereal and a tweeting bra, how cool is that? | "Buy the Way…" Insights on Integrated Marketing Communication](http://buytheway.ascjclass.org/wp-content/uploads/sites/21/2014/10/bra-tweeter.png)
Nestle cereal and a tweeting bra, how cool is that? | "Buy the Way…" Insights on Integrated Marketing Communication
![The bra that TWEETS: Underwear reminds Twitter followers to check their breasts for cancer symptoms every time it is undone | Daily Mail Online The bra that TWEETS: Underwear reminds Twitter followers to check their breasts for cancer symptoms every time it is undone | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2013/10/28/article-2478384-190AD8B300000578-834_306x245.jpg)